{"id":277,"date":"2021-02-03T12:30:45","date_gmt":"2021-02-03T17:30:45","guid":{"rendered":"https:\/\/artesiantitle.com\/blog\/?p=277"},"modified":"2020-12-10T13:51:16","modified_gmt":"2020-12-10T18:51:16","slug":"growth-hacks","status":"publish","type":"post","link":"https:\/\/artesiantitle.com\/blog\/growth-hacks\/","title":{"rendered":"Growth Hacks"},"content":{"rendered":"

Real estate growth hacking is known as specific tools and \u201chacks\u201d to help generate more business. While standard marketing procedures may still play a big part in growing your real estate business, growth hacks are different. We believe you can benefit and thrive even more with some of the most effective growth hacks.\u00a0<\/span>\u00a0<\/span><\/p>\n

However, before we dive deep into offering you some of the best growth hacks in (in our opinion) it\u2019s important for you to know exactly what a real estate growth hack is.\u00a0<\/span>\u00a0<\/span>Ira Chopovska<\/span><\/a>\u00a0at\u00a0<\/span>Agent Drive<\/span><\/i><\/a>\u00a0says, \u201cBasically, it\u2019s an idea of experimenting across various marketing channels in order to find the best way to speed up lead generation and conversion. Typically, you can achieve this with a laser-targeted campaign via less traditional channels like mobile apps, email or social media.\u201d<\/span>\u00a0<\/span><\/p>\n

In other words, growth hacks are more ways for agents or brokerages to engage with their audiences even more than they normally do.\u00a0<\/span>\u00a0<\/span><\/p>\n

1. A Captivating Website<\/span><\/b>\u00a0<\/span><\/h3>\n

As a real estate agent having an effective website for your real estate business is no longer a matter of choice, but a necessity.<\/span>\u00a0<\/span>Your website may very well be your first impression of you as a real estate agent, so it\u2019s important that it\u2019s captivating and attractive for potential clients.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are many things potential buyers expect your website to have such as the latest property listings to community information. Your site must be informative and fascinate people the moment they land on it, so you need to make sure you have updated your online listings, offer lots of photos, ensure easy navigation on the computer and mobile devices and pay attention to your SEO rankings.\u00a0<\/span>\u00a0<\/span><\/p>\n

In fact, according to Ira\u00a0Chopovska\u00a0at\u00a0<\/span>Agent Drive<\/span><\/a>, \u201cGoogle searches related to real estate have grown 253% over the past 4 years and\u00a0 98% of people start their home search online. Marketing your properties without your own website is extremely difficult as you simply can\u2019t get enough exposure online.\u201d<\/span>\u00a0<\/span><\/p>\n

2. Start Using Property Portal Software<\/span><\/b>\u00a0<\/span><\/h3>\n

Another great real estate growth hacking technique is to start using property portal\u00a0software.It\u2019s\u00a0very simple, more exposure means more people joining your SOI. This means, you should be sharing your listings to major real estate portals and by doing so you will generate more leads because your listings will be everywhere. We like this growth hack because not only are your listings in more places, but you can still control them from one central platform.\u00a0<\/span>\u00a0<\/span><\/p>\n

3. Create Neighborhood Landing Pages<\/span><\/b>\u00a0<\/span><\/h3>\n

When potential buyers want to buy a home, one of the first things they will ask about is the neighborhood and surrounding areas. So, we\u2019re here to tell you that just listings are not enough. People want to know everything from the facilities in the area, schools, jobs, crime rate and fun spots. By having a neighborhood landing page, you can not only save yourself a bunch of time if they ask, but it is a very powerful lead generation tool to have.\u00a0<\/span>\u00a0<\/span><\/p>\n

4. Utilize Your CRM<\/span><\/b>\u00a0<\/span><\/h3>\n

You\u2019d be surprised at how much your CRM can do for you. Which is why you should utilize everything it has to offer. A real estate CRM makes your life a lot easier, and helps you get work done more efficiently. To be specific, a CRM can help stay on top of:\u00a0<\/span>\u00a0<\/span><\/p>\n